Leaping Bunny FAQs
Your questions about the Leaping Bunny answered
Our vision is to create a world where nobody wants or believes we need to experiment on animals. The Leaping Bunny programme is central to making this vision a reality, allowing ethical shoppers like you to identify cruelty free consumer products, and demonstrating to industry and decision makers that people care.
What is the Leaping Bunny certification?
Leaping Bunny certification is part of our international cruelty free programme, symbolised by the iconic Leaping Bunny logo. The Leaping Bunny logo provides shoppers with the best assurance that a brand is doing all it can to remove animal testing throughout its supply chain.
There are currently two types of global certification:
- Leaping Bunny certification for cosmetics (and personal care) products
- Leaping Bunny certification for household and cleaning products
Questions about the Leaping Bunny criteria
To become Leaping Bunny certified brands must:
- Implement a fixed cut-off date;
- Commit to maintaining an ongoing supplier monitoring system that consists of up-to-date records and assurances that Leaping Bunny criteria are being adhered to;
- Check all stages of their supply chains for animal testing (finished products, raw materials and ingredients). This includes animal testing by the brand, its laboratories, manufacturers or suppliers, whether they have conducted, commissioned or been party to the testing;
- Agree to ongoing independent audits to ensure continued compliance with Leaping Bunny criteria.
What is a fixed cut-off date?
A brand’s fixed cut-off date is a date after which it no longer accepts animal testing in its supply chain in compliance with Leaping Bunny criteria. A fixed cut-off date enables a company to enforce its animal testing policy and gives supply chains a practical way to move away from animal testing.
Why is a fixed cut-off date confidential?
All certified brands must set a fixed cut-off date, regardless of whether or not their suppliers have ever animal tested in the past. We do not share the fixed cut-off date of any certified brand as it is an internal marker for monitoring suppliers, not an external indicator of previous animal testing. Companies holding the Leaping Bunny cosmetics and personal care certification that are headquartered or operating within the European Union are encouraged to use a fixed cut-off date of 11th March 2013 to harmonise with the date that the full package of EU animal testing regulations for cosmetics came into force.
Questions about finding Leaping Bunny certified products
You can find Leaping Bunny certified products in stores and online. You can also locate products via our product search page.
How can I check which products are Leaping Bunny certified?
The most accurate place to check if a product is Leaping Bunny certified is on our product search page. You can also look out for the Leaping Bunny logo on products, packaging and on the website of the certified company.
Questions about companies
I cannot find a particular brand on your website, are they certified?
If your favourite brand is not on our product search page then that particular company is not Leaping Bunny certified. We would always encourage you to contact companies you would like to be certified. Customers can exercise real influence so it’s well worth dropping your favourite brands an email or a letter.
I have noticed a company using the Leaping Bunny logo and do not believe they are certified, what should I do?
Unfortunately, some companies attempt to use the Leaping Bunny logo without being certified. We recommend that shoppers check our website for the most current information about certified companies. Please let us know if you suspect an uncertified company is using the logo without permission.
A company has publicly stated that they have submitted an application for Leaping Bunny certification or say that they operate ‘in line with the Leaping Bunny’. Can I use their products?
Such claims may be potentially misleading or even untrue, so we recommend that shoppers only purchase products from fully certified companies.
Why do you certify companies when their parent company remains uncertified?
Like you, we want animal suffering to end, so we see it part of our mission to spread our message as widely as possible. Leaping Bunny certification is dependent on a company being able to demonstrate that it meets the criteria for manufacturing cruelty free products, and corporate ownership alone does not affect eligibility. If a company meets the strict Leaping Bunny criteria they can apply for certification.
In globalised markets, unfortunately it is inevitable that Leaping Bunny certified companies may be taken over by larger corporations who may not be certified. We understand that this may change how some shoppers view a company’s ethical status, so we indicate clearly when a Leaping Bunny certified company has a non-certified parent company to enable shoppers to make informed choices.
Questions about products
What products can be Leaping Bunny certified?
A brand must include all of its eligible cosmetics (and personal care) products or household and cleaning products to achieve certification. Search our online list.
Can I find vegetarian or vegan products on your website?
Yes, in order to assist shoppers looking for vegetarian or vegan non-animal tested products, we ask companies if they offer such products and have included a refined search option on our search page.
Questions about labelling
Do all Leaping Bunny certified companies display the logo on their products?
We encourage all certified brands to use the Leaping Bunny logo on their packaging to make it easier for shoppers to identify cruelty free products. Some brands may choose not to display it because it may not be practical to fit the logo on packaging, or sometimes they might be waiting until existing packaging has run out. However, if a brand is listed on our website then all of its eligible products are certified, even if they do not display the logo.
I have seen ‘not tested on animals’ or 'against animal testing' labels on products, how can I be sure that they really are cruelty free?
The Leaping Bunny certification was created to provide the best possible assurance for shoppers in light of growing non-animal testing claims made by companies. Leaping Bunny is the leading global cruelty free certification for cosmetics, personal care, household and cleaning products. Recognised as the gold standard, more than 1000 brands across the globe hold Leaping Bunny certification.
Achieving Leaping Bunny certification demonstrates a genuine commitment from brands to ending animal testing and marketing products that meet the highest global cruelty free standard.
Is Leaping Bunny still relevant in the European Union, following the 2013 bans?
Yes. Read about why the Leaping Bunny is still needed.
Why is a ‘rolling rule’ or ‘supplier specific boycott’ policy ineffective?
Some companies adopt a rolling rule approach (such as a five-year rolling rule) and will not use ingredients which have been animal tested within the specified timeframe (five years, for example). However, this means that a company can then use those same ingredients once the time has elapsed, limiting the incentive for suppliers to develop alternative test methods, and not testing again in the future.
Companies that operate the supplier specific boycott can use ingredients that are tested on animals tomorrow, providing the supplier then agrees not to test in the future. Without a fixed cut-off date, no line is drawn, and animal testing within the industry may continue indefinitely. Furthermore, without monitoring the entire supply chain, there is no assurance that substances have not been animal tested at an earlier stage of the production process.
I cannot find an answer to my question here, can I contact you?
Yes! Should you be unable to find an answer to your question, or have further questions, we are always happy to help. You can find all details on our contact us page.