About Us
Cruelty Free International is the global campaign to end animal testing for cosmetics.
Established by the BUAV, one of the world’s longest standing and most respected animal protection organisations, Cruelty Free International is head-quartered in London from where an international network of organisations are mobilised in a coordinated campaign.
Animal testing for cosmetics still happens. Over 80% of the world still allows animals to be used in cruel and unnecessary cosmetics tests.
People do not want animals to suffer and die for cosmetics and toiletries, and there are many safer and humane ways of testing products and ingredients.
Cruelty Free International is the global campaign, calling on governments and regulators around the world to introduce a ban on the testing of animals for cosmetic products and ingredients.
Cruelty Free International draws upon the expertise, history, connections and existing global programmes of the BUAV to get the job done using a combination of political knowledge, high profile media work, public campaigning, scientific and policy expertise.
We work with governments, regulators, companies and partner organisations worldwide to achieve effective long-lasting change for animals.
Latest news
- Certified Company Superdrug Explains Why You Should Always L...
- CEO Michelle Thew presents at the North American Sustainable...
- Sir Paul McCartney joins Cruelty Free International call for...
- Cruelty Free International around the world...
Humane alternatives
Using animals to test cosmetics is unethical and unnecessary. There are many reliable and humane alternatives which do not involve animal suffering.
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