More cruelty free choices coming for Australian shoppers
We are excited today to welcome Australian animal protection organisation Choose Cruelty Free (CCF) into the Cruelty Free International global family.
CCF is an independent non-profit organisation working to end animal testing and offering cruelty free approval to cosmetics, toiletries and household cleaning brands in Australia.
The move will support growing interest from Australian consumers in cruelty free products and from brands in Australia in obtaining Leaping Bunny approval. All companies currently approved and licensed by CCF will be given the opportunity and support to transition to Leaping Bunny approval.
Nicole Groch, President of Choose Cruelty Free Ltd, says: “We are delighted to join forces with Cruelty Free International, the leading global organisation working to end animal experiments worldwide.
“Together, with our combined strength and support, we can achieve even more for animals than ever before.”
Our CEO Michelle Thew says: “For over 25 years CCF has helped offer consumers in Australia the option to make ethical choices by approving brands committed to ending animal testing.
“We are excited to welcome CCF into our family and begin growing our work across Australia and doing even more to ensure Australian shoppers can buy cruelty free.”