Coty to support a global end to animal testing for cosmetics
Today we are delighted to announce an exciting new partnership with Coty, one of the world’s leading beauty companies, that aims to end animal testing for cosmetics globally.
As a first step in the partnership, Coty has been awarded the Leaping Bunny approval for beauty range COVERGIRL.
COVERGIRL becomes the largest makeup brand to achieve the Leaping Bunny approval. The Leaping Bunny logo will feature on all COVERGIRL products, the best visible and independent assurance for consumers of a company’s commitment to no animal testing.
Michelle Thew, CEO of Cruelty Free International, said: “We’re delighted to partner with Coty to end cruel and unnecessary animal testing for cosmetics worldwide and have been impressed with the company’s passionate commitment. The Leaping Bunny certification of COVERGIRL marks a new milestone in this area as the largest makeup brand to be certified cruelty free after having met our rigorous criteria. It demonstrates how it’s possible to be an accessible and innovative brand without inflicting suffering on animals. We hope today’s announcement encourages more cosmetics companies to do the right thing.”
Ukonwa Ojo, Chief Marketing Officer, Coty Consumer Beauty, said: “Consumers expect brands to be leaders for positive change so today COVERGIRL is taking a stand about making cruelty free cosmetics a mainstream reality. We know we are not alone in wanting a beauty industry that is free from animal cruelty and, working with Cruelty Free International, invite others to join us in turning these conversations into action.”
Coty has already committed to at least one more of its brands being certified with the Leaping Bunny by 2020. Watch this space to find out which brand will be next!