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What is the Leaping Bunny?

We approve cruelty free cosmetics, personal care and household products. Hundreds of cosmetics, personal care and household brands are approved cruelty free under our Leaping Bunny programme.

It’s the best assurance that a company has made a genuine commitment to help end animal testing. Brands must meet rigorous criteria which apply globally and extend over and above laws governing animal testing and include ongoing independent audits. Only then can they display the Leaping Bunny logo.

Cruelty free?

There are several cruelty free logos and lists out there, with some companies even making their own cruelty free claims.

Cruelty Free International Leaping Bunny is the globally-recognisable gold standard for cosmetics, personal care and household products  It is the only international logo that requires a supplier monitoring system to be implemented by the company, supply chain checking for animal testing right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance with all of these aspects.

Why shop cruelty free?

Did you know that 80% of the world still allows animals to be used in cruel tests for cosmetics?

And almost all countries still allow animal testing for cleaning products. Countless rabbits, guinea pigs, hamsters, mice and rats suffer and die worldwide in routine animal tests for the ingredients that go into deodorant, lipstick and washing up liquid.

But it doesn’t have to be this way; animal tests are being replaced with quicker, cheaper and more reliable non-animal methods. And companies can use ingredients which are already known to be safe.

White rabbit on green grass background - Photo by Victor Larracuente on Unsplash

Make your world cruelty free