Our cruelty free corporate partners make a vital difference to our work
At Cruelty Free International we are passionate about helping businesses to demonstrate that their consumer products are cruelty free. Internationally, over 600 companies are proud to be Leaping Bunny certified. Many display the Leaping Bunny logo on their products, allowing shoppers to identify and choose products that are not animal tested.
Cruelty Free International works with a range of corporate partners to create mutually beneficial partnerships that increase awareness of our international award-winning campaigns and raise vital funds for our work. Our innovative partnerships with ethical and cruelty free companies are also designed to support your brand’s strategic objectives. We work collaboratively with you to develop initiatives that work for everyone.
You can help
Our corporate partners range from start-up cruelty free cosmetics companies to international retailers, so no matter what your size there is always something that you can do to help to support our work. We’ll work with you to design a partnership that works for us all and maximizes the support that you are able to give.
Competitions to campaigns
With a global presence supported by an impressive and growing social media audience, a partnership with award-winning Cruelty Free International is a great way to inspire your staff and customers and promote your cruelty free credentials to new markets. We have worked with corporate partners to develop a range of initiatives, from one-off product promotions and ‘give-away’ competitions to global awareness campaigns. There are lots of ways that you can support us, and previous partnerships have included:
- Funding from a limited edition product
- Global marketing support for our international cosmetics pledge campaign
- In-store promotional activity with POS materials and press advertising
- Giveaways and competitions on social media
- Joint PR and media events
- Funding from product promotional events
You can check out our current corporate partnerships and please contact us for case studies of previous partnerships.
Making an impact
Our corporate partners tell us that they always have a positive experience of working with our experienced communications, campaigns and media teams. You can choose to support all the work that Cruelty Free International undertakes, or you can target your support to a specific campaign. However you decide to support us, you will be making a real impact on our work. Contact us now to work with us.
Partnering with Cruelty Free International in 2013 gave Paul Mitchell (in the UK) many amazing opportunities to promote our Leaping Bunny approval and 'no animal testing 'policy…The reaction to our publicity campaign was immense and one of the most positive to date. Gemma Scrivener - Head of PR for Paul Mitchell Luxury Haircare (UK)
Our experience of working with Cruelty Free International, whose expertise in all aspects of animal testing is unrivalled, was incredibly positive. Their campaigns, communications and policy teams worked closely with us to develop detailed briefings and creative ideas, which enabled The Body Shop's passionate and committed store staff to fully engage with the campaign - and to inspire and involve our customers. We received excellent positive international media coverage and an impressive level of social media engagement all across the world Christopher Davis International Director of Campaigns & International Director of Corporate Responsibility The Body Shop International