Go cruelty free with the Leaping Bunny
We certify cruelty free cosmetics and household products
Hundreds of cosmetics, personal care and cleaning brands are certified cruelty free under our Leaping Bunny programme.
It’s the globally recognised guarantee that a brand has made a genuine commitment to ending animal testing for its products. Certified companies must meet our rigorous criteria, including independent audits, before we let them display the Leaping Bunny logo.
Tested on animals?
It seems that there is an ‘animal-friendly’ statement on every cosmetic and household product available, not to mention the different bunny logos out there. It’s utterly confusing and can have no real meaning.
The Leaping Bunny is an internationally-recognised certification for cosmetics, personal care and household product brands which are not tested on animals. Companies are subject to independent audit of their entire supply-chain monitoring system to check they meet the strict Leaping Bunny criteria.
Find out more about the Leaping Bunny with our FAQs.
Why shop cruelty free?
Did you know that 80% of the world still allows animals to be used in cruel tests for cosmetics? And almost all countries still allow animal testing for cleaning products. Countless rabbits, guinea pigs, hamsters, mice and rats suffer and die worldwide in routine animal tests for the ingredients that go into deodorant, lipstick and washing up liquid.
But it doesn’t have to be this way; animal tests are being replaced with quicker, cheaper and more reliable non-animal methods. And companies can use ingredients which are already known to be safe.
Make your world cruelty free
Making your world cruelty free is easy with the Leaping Bunny! You can: