Leaping Bunny FAQs
Your questions about the Leaping Bunny answered
Our vision is to create a world where nobody wants or believes we need to experiment on animals. Leaping Bunny certification is one of the ways we are making this vision a reality, allowing caring shoppers like you to identify cruelty free consumer products.
What is the Leaping Bunny certification?
Leaping Bunny certification is our international cruelty free standard, symbolised by the iconic Leaping Bunny logo. The Leaping Bunny provides shoppers with the best assurance that no animal testing has taken place for certified products. Our Leaping Bunny certified companies have worked hard to obtain either or both of the our certification programmes:
- Leaping Bunny certification for cosmetics products
- Leaping Bunny certification for household products
Questions about the Leaping Bunny criteria
To become Leaping Bunny certified companies must:
Guarantee that no animal testing takes place on their finished products and the ingredients these products are made up of, at all stages of product development by the company, its laboratories, manufacturers and ingredients suppliers after a fixed cut-off date;
Actively monitor their supply chains, obtaining yearly assurances that no animal testing has been conducted after this fixed cut-off date;
Agree to an independent audit of their supplier monitoring system.
What is a fixed cut-off date?
A company’s fixed cut-off date is a date after which none of its products or ingredients will have been tested on animals. A fixed cut-off date allows a company to enforce their animal testing policy, and gives suppliers a practical way to move away from animal testing.
Why is a fixed cut-off date confidential?
All certified companies must set a fixed cut-off date, regardless of whether or not they/ their suppliers have ever animal tested in the past. We do not share the fixed cut-off date of any certified company, as it is an internal marker for companies to monitor suppliers by, not an external indicator of previous animal testing.
Questions about finding Leaping Bunny certified products
How can I check which products are Leaping Bunny certified?
The most accurate place to check if a product is Leaping Bunny certified is on our product search page. You can also look out for the Leaping Bunny logo on products, packaging and on the website of the certified company.
What is the Little Book of Cruelty Free, and how can I get one?
The Little Book of Cruelty Free (currently UK only) is a pocket sized guide which shoppers can order to help identify cruelty free products whilst shopping. It is also downloadable as a PDF if you would like to save paper!
What is a Humane Retailer?
A Humane Retailer is a retailer that has committed to stocking only Leaping Bunny certified cosmetic or household products. A Humane retailer may sell non-certifiable products, such as food.
Questions about companies
I cannot find a particular company on your website, are they certified?
If your favourite brand is not on our product search page then that particular company is not Leaping Bunny certified. We are always ready to enter into discussions with companies.
I have noticed a company using the Leaping Bunny logo and do not believe they are certified, what should I do?
Unfortunately, some companies attempt to use the Leaping Bunny logo without being certified. For this reason we recommend that shoppers check our website for the most current information about certified companies. Please let us know if you see an uncertified company using the logo without permission.
A company has publically stated that they have submitted an application for Leaping Bunny certification, or say that they operate ‘in line with the Leaping Bunny’: can I use their products?
Such claims may be potentially misleading or even untrue, so we recommend that shoppers only purchase products from fully certified companies.
Why do you certify companies when their parent company remains uncertified?
Like you, we want animal suffering to end, so we see it as part of our mission to spread our message as widely as possible. Leaping Bunny certification is dependent on a company being able to demonstrate that it meets the criteria for manufacturing cruelty free products, and corporate ownership alone does not affect eligibility. If a company’s processes and supply chain monitoring meet the strict Leaping Bunny criteria they can apply for certification.
In a globalised cosmetics market unfortunately it is inevitable that Leaping Bunny certified companies may be taken over by larger corporations who may not be certified. We understand that this may change how some shoppers view a company’s ethical status, so we indicate clearly when a Leaping Bunny certified company has a non-certified parent company to enable shoppers to make informed choices.
In the past, Leaping Bunny companies lost their certification for trading their products in China, why has this now changed and how can you ensure mandatory animal testing will not take place upon entry to the Chinese market?
After two years of talks with authorities, on 1st July 2014 China changed its regulations to allow non-animal alternatives to be used for most cosmetics. As a first step, the Chinese authorities have now abolished the requirement of animal testing for most cosmetics manufactured in the country, including shampoo, make up, many skin care products and perfume.
Companies making these products no longer need to register for safety testing with the central China Food and Drug Agency (CFDA), which in the past has triggered animal tests. Instead, companies are now allowed to use their own safety testing, for which they can use non-animal methods, and simply report the registration to the local branch of the CFDA.
This is great news as cruelty free companies can now sell these products in the country without animal testing - as long as part of the manufacturing process of their products is in China.
We are working hard to achieve further progress to end animal testing for cosmetics in China. We recently hosted a seminar in Beijing for scientists on the latest developments in humane testing methods.
Questions about products
What products can be Leaping Bunny certified?
A company must include all of their eligible own brand cosmetics and/ or household products. Search our online list.
Can I find vegetarian or vegan products on your website?
Yes, in order to assist shoppers looking for vegetarian or vegan non-animal tested products, we have included a refined search option on our website, and highlighted these companies in the Little Book of Cruelty Free.
Questions about labelling
Do all Leaping Bunny certified companies display the logo on their products?
We encourage all certified companies to use the Leaping Bunny logo on their packaging to make it easier for shoppers to identify cruelty free products. Some companies may choose not to display it, however if they are listed on our website then all of their eligible products are certified even if they do not display the logo.
I have seen ‘not tested on animals’ or 'against animal testing' labels on products, how can I be sure that they really are cruelty free?
The Leaping Bunny certification was created to provide a guarantee for shoppers in light of growing non-animal testing claims made by companies. It is the only verifiable guarantee that the final product and ingredients are not animal tested.
Is Leaping Bunny still relevant in the European Union, following the 2013 bans?
Yes. Read about why the Leaping Bunny is still needed following in the EU bans.
Why is a ‘Rolling Rule’ or ‘Supplier Specific Boycott’ policy ineffective?
Some companies adopt a rolling rule approach (such as a five-year rolling rule), and will not use ingredients which have been animal tested within the specified timeframe (five years for example). However, it can use those same ingredients once the time has elapsed, limiting the incentive for suppliers to develop alternative test methods, and not testing again in the future.
Companies that operate the supplier specific boycott can use ingredients that are tested on animals tomorrow, providing the supplier then agrees not to test in the future. Without a fixed cut-off date, no line is drawn, and animal testing within the industry may continue indefinitely. Furthermore, without monitoring the entire supply chain, there is no assurance that ingredients have not been animal tested at an earlier stage.
I cannot find an answer to my question here, can I contact you?
Should you be unable to find an answer to your question, or have further questions, we are always happy to help. You can find all our details on our contact us page.