Bulldog to be first international Leaping Bunny brand to sell in China
Products will be available from late 2019 through our Leaping Bunny pilot scheme
We are very excited to announce that Bulldog Skincare is to become the first international skincare brand to maintain its Leaping Bunny approved status and go on sale in mainland China.
We have been working with Bulldog, in cooperation with Knudsen&CRC, Shanghai Fengpu Industrial Park and Oriental Beauty Valley, as part of our ground-breaking Leaping Bunny China pilot scheme.
Leaping Bunny brands have previously been unable to retain Leaping Bunny status and sell in mainland China because of the continued requirement for animal tests. Through our pilot Bulldog will be supervised on to the market so that their products will not face animal testing in China at any point during their lifecycle.
Bulldog’s products will be available in Watsons’ Shanghai stores from late 2019.
Simon Duffy, Founder of Bulldog Skincare, said: “At Bulldog, we have always challenged ourselves to make ethical choices when it comes to animal welfare. Even with the temptation of the huge Chinese market, we decided that we would never compromise our stance on animal testing. It is fantastic that this scheme has allowed us to enter mainland China while maintaining our cruelty free status. We hope the success of this scheme will pave the way for more international cruelty free brands to sell there.”
Michelle Thew, our CEO, said: “We are delighted to see one of our Leaping Bunny approved companies come through the pilot project to successfully enter the Chinese market. Huge congratulations to Bulldog for showing commitment and leading the way. We know there is great demand from consumers in China for cruelty free cosmetics. This is an amazing opportunity not only for Bulldog, but for consumers in China and for the future of the whole beauty industry.”