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‘Forever Against Animal Testing’ wins campaign award

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Guinea pig with Engage for Good award

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Our ‘Forever Against Animal Testing’ partnership with The Body Shop, to end animal testing for cosmetics in Canada, has won the silver award in the ‘Best Advocacy or Policy Initiative’ category at the 2024 Engage For Good Halo awards.

The decade-long campaign ended on 22 December 2023 when the ban came into effect and made Canada the 44th country to pass laws to end or limit cosmetics animal testing and/or sales. It had begun in August 2013, when we reached out to the Canadian Minister of Health to discuss matching the then newly-implemented ban in the European Union. In 2014, we then delivered a petition of one million signatures from worldwide supporters to Parliament Hill.  

Engage For Good reward collaborations between businesses and non-profit organisations which engage consumers in social issues, with their Halo Awards celebrating the best campaigns in corporate social impact.

This is the second time that our Canada campaign has been recognised by The Halo Awards, after our 2018 silver award for delivering the largest petition delivered to Ottawa’s Parliament Hill in over 70 years, with over 630,000 Canadian signatures supporting a ban on cosmetic animal testing. That was soon followed by the delivery of a petition signed by eight million global citizens to the United Nations. 

Muneer Panjwani, CEO Engage For Good, said, “This year’s winners demonstrate what is possible when companies and nonprofits partner to create programs that benefit the business and the cause. Social impact is not only good for the world, but good for the business, and we are inspired by the creativity, innovation, and commitment the winners have shown to address the challenges our society is facing today.”

Our Head of Public Affairs, North America, Monica Engebretson, said, “Our work with The Body Shop began in the 1980s and together we have been at the forefront of the campaign to end animal testing for cosmetics for almost 40 years. We have shown throughout that time that animal testing is entirely outdated and unnecessary, with the development and increased availability of non-animal testing methods. 

“Working with The Body Shop’s team in Canada was a great pleasure, and we thank them for their support since 2013. We are proud of our achievements, and the real progress that we have made together thanks to our shared vision and commitment.” 

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