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Natura &Co joins call to uphold landmark EU cosmetics animal test bans

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Consumers can show their purchasing power this Holiday season

Natura &Co has joined over 450 cosmetics companies, Cruelty Free International and other leading animal protection groups to ask EU leaders to uphold the ground-breaking EU animal cosmetics testing bans which are at serious risk of being undermined by EU chemicals legislation.

The Brazilian cosmetics company, which includes brands Natura, The Body Shop, Avon and Aesop, has signed an open letter to EU authorities calling on them to uphold the bans which help shoppers make cruelty free choices and speed up the development of animal-free testing.

Natura &Co is urging consumers to show their support by buying cruelty free this Christmas and demonstrating that being able to choose ethical products that have not forced animals to suffer in laboratories is important to them.

Roberto Marques, Executive Chairman and Group CEO of Natura &Co says: We believe in the power of the collective voice, and that’s why we’re uniting with Cruelty Free International, the animal welfare community, and our peers in the cosmetics industry to support this important call to action. Natura &Co and its businesses have long used proven, scientific non-animal methods to test cosmetics ingredients and products, and we’ve done so while ensuring the very highest standards of safety and efficacy.

“We invite every individual, company, and organization who cares about animal welfare to call on the European Union to uphold its animal testing ban. During the Holiday season, we also invite consumers to flex their purchasing power by choosing to shop cruelty free.”

Our CEO Michelle Thew says: “The leadership the EU showed in bringing the full EU testing and marketing bans into force deserves much credit. Now it’s time for animal protection advocates, brands, industry, influencers and the public to come together to help protect this ground-breaking legislation and ensure that cruel and unnecessary animal suffering for cosmetics is eliminated from EU laboratories for good.

“We are calling for the EU to listen to public opinion and ensure we uphold what was intended in 2013.”

The Body Shop, part of the Natura &Co group, has been campaigning to ban animal testing in cosmetics for over 30 years and helped to change EU law with the ending of tests of cosmetics products on animals in 2003 and of ingredients in 2009. In 2018, The Body Shop and Cruelty Free International took a record-beating 8.3 million global signatures to the UN in New York in support of a worldwide end to animal testing for cosmetics everywhere and forever.

To show your support please share the following message on social media: I support the call to uphold the EU animal cosmetics testing and marketing bans. Please join me in shopping cruelty free this Christmas​ #CrueltyFreeForever #CrueltyFreeEU #CrueltyFreeXmas @CrueltyFreeIntl

Sign up today and we'll keep you up-to-date with the fight to stop the renewed threat to the bans on animal testing for cosmetics.