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Global Cosmetics Campaign

Ending cosmetics testing around the world

We’re changing the world

Largest global campaign

Cruelty Free International is at the forefront of the global campaign dedicated to ending the use of animals to test cosmetics and other consumer products throughout the world. Our highly experienced and passionate team has made real progress around the globe for the countless animals suffering in cruel tests for cosmetics through our positive, innovative and often trailblazing approach.

With over eight million voices backing our pledge for a global ban on animal testing for cosmetics, we are creating momentum for an end to cruel cosmetics around the world.

Around the world

Forever Against Animal Testing

We want to end the cruel practice of animal testing in cosmetics. Forever. Everywhere.

In 2017, together with our friends at The Body Shop, we launched our Forever Against Animal Testing campaign, working towards a global end to animal tested cosmetics.

On October 4th 2018, World Animal Day, we took 8.3 million signatures against cosmetic animal testing to the United Nations Headquarters in New York City. This was the biggest animal protection petition ever and the second largest petition to be received by the UN. Our joint effort is part of the most ambitious campaign ever against cosmetic animal testing and has inspired action from businesses, governments and citizens all over the world.

The petition signatures, collected from supporters around the world in just 15 months, have helped reinvigorate the campaign and have reached new countries, inspiring more cruelty free cosmetics legislation.

Our work in China

In 2014, just two years after we first set up our  China Task Force bringing together leading cosmetics companies, scientists, the cosmetics industry and regulators, China started to accept registration by companies of most domestically produced cosmetics without requiring submission to the authorities. Instead, companies were required to do their own safety testing, which could be non-animal methods. Following this change, we organised a major scientific summit in Shanghai in partnership with the Chinese Environmental Mutagen Society, bringing together 40 leading researchers to discuss progress in the development of non-animal methods and spread knowledge of their wide availability.

Our pioneering Leaping Bunny pilot project in China launched in 2018.  The project was designed to explore cruelty free routes for Leaping Bunny approved cosmetics companies to sell in China where, at the time, mandatory animal testing was still required on imported finished products.

By partnering with Knudsen&Co and Fengpu Industrial Park in the Shanghai district, our project helped to remove the remaining barriers of entry. As well as our partners in China, the scheme was discussed with representatives from the UK Department of International Trade.The following years saw significant change in China, and a waiver of mandatory animal testing came into force there as of 1st May 2021. According to the Chinese regulator, the NMPA, this means that imported goods classed as ‘general cosmetics’ do not need to be tested on animals as long as they have been made according to Good Manufacturing Practices (GMP) and have a full Safety Assessment report. Companies will need a GMP certificate issued by the government in the country where the products are made.

It’s great that Chinese consumers will soon also be able to purchase cruelty free cosmetics, knowing that products are safe and of great quality, without the need for animal testing.

We grow our work in Australia

In June 2021, we were excited to welcome Australian organisation, Choose Cruelty Free (CCF), into the Cruelty Free International global family. CCF was an independent non-profit organisation working offering cruelty free approval to cosmetics, toiletries and household cleaning brands in Australia. The merger supports the growing interest from Australian consumers in cruelty free products and from brands in Australia in obtaining Leaping Bunny approval. All companies currently approved and licensed by CCF have been given the opportunity and support to transition to Leaping Bunny approval.

The move came as the Australian Government’s Industrial Chemicals Bills came into, including measures to prohibit reliance on new animal test data for chemicals introduced into Australia for sole use as ingredients in cosmetics. We hope that growing the Leaping Bunny programme in Australia will contribute to strengthen and deepen the legislation in the near future.