DevaCurl

This brand has been approved and licensed by our partners, CCIC, who work with brands headquartered in the USA and Canada only. CCIC operate a different programme to the global Leaping Bunny programme as operated by Cruelty Free International. For more information on the CCIC standard please see here: www.leapingbunny.org

Ask a curly girl about her hair and she'll tell you about her life. She'll tell you about her childhood, her family, her friends, and the way she sees herself in the mirror. We've spent two decades at the center of this conversation. It's curly, it's complicated, it's fun, and we get it. That's why our products are all inspired by conversations with real people. And our stylists won't just give you amazing curls, they'll teach you how to create them on your own. We help women believe in the very simple idea of loving their curls in their own way. It's not dogma, it's Deva®. Curly hair is bold, natural, beautiful, and it's our mission to celebrate your unique curls. It drives everything we do.