Ivy & Elder

This brand has been approved and licensed by our partners, CCIC, who work with brands headquartered in the USA and Canada only. CCIC operate a different programme to the global Leaping Bunny programme as operated by Cruelty Free International. For more information on the CCIC standard please see here: www.leapingbunny.org

We're Ivy & Elder and we make haircare a breeze. We believe having beautiful, healthy hair should be a walk in the park, so we did the hard work for you. Gone are the days of harmful products and ten-step routines. Say hello to clean, quality haircare that deserves a head-turning hair toss. ETHICAL:Our products are vegan and cruelty-free and 100% clean. We formulate responsibly with only the highest quality clean ingredients. EFFECTIVE: Each formula is developed to make styling a cinch while protecting and strengthening hair over time. UPLIFTING: We are our most confident and beautiful selves when we listen to our inner wild and follow our instincts. We're using EWG-verified ingredients to create professionally formulated, responsible and effective products. Ivy & Elder is set in a surreal and whimsical landscape as an antidote to daily adulting.