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We move one step closer to a cruelty free China

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Our pilot project opens door for cruelty free companies to sell in China

Michelle Thew with partners in China

We have launched a ground-breaking pilot scheme that could pave the way for Leaping Bunny certified cosmetics companies to sell in China.

By partnering with Knudsen&Co and Fengpu Industrial Park our project will help remove the remaining barriers of entry for cruelty free cosmetics brands looking to manufacture and market their products in China. International brands will be able to avoid testing on animals by producing cosmetics in China that don’t need post-market testing.

The scheme was discussed with representatives from Leaping Bunny companies and the UK Department of International Trade at the China-Britain Business Council in London today. The meeting was an opportunity for companies to learn more about the pilot and register their interest. This follows a meeting in Shanghai last week where we were joined by Chinese companies and representatives from the cosmetics industry.

Michelle Thew, CEO of Cruelty Free International, said: “We know there is demand from consumers in China for cruelty free cosmetics and incentive for companies to operate in the Chinese market. Having worked intensely with our partners in China, we are delighted to be able to announce this ground-breaking project. This is a great opportunity for us to gauge the level of demand from international brands to register their interest in entering the market in China. This is a really exciting scheme that could benefit animals, consumers and cruelty free companies alike.”

China is the world’s biggest and fastest growing market for cosmetics. However many international brands currently do not sell there due to the requirement to test on animals as part of the product registration process.